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Friday, August 29, 2003
This morning brought a marked change to the hawking technique used by "Mr. Metro", the guy who stands outside the Back Bay T-Station trying to convince all exiters that they need to grab a free copy of today's Metro newspaper from his hot hands.
Instead of trying to thrust the newly folded copies of the rag towards the oncoming masses, all he had to do was stand back, proudly display one full, unfolded front page, and watch the masses come to him. Yes, for probably the first time in two years, Mr. Metro became the designated go-to guy. I think he was visited more than Adelina and Nouria, the Dynamic Dunkin Donuts Duo. Why the demand for the morning news? Why the glazed eyes and zombie-like stumble towards our man M.M.? A hot headline? The sad transcripts of the 9-11 cell phone calls? A controversial editorial? Nope, it was the half-page, full-color photo spread of Madonna and Britney trading tongues at last night's MTV VMAs. Mr. Metro knows his Marketing. Flash a little hot Mouseketeer on Material Girl action and watch the papers disappear. ![]() |
![]() neil halstead live in cambridge, ma on november 14th, 2008 previously: joy formidable - boston 2011 recent posts on the 'nac...
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