Saturday, June 21, 2008
Well, as far as corporate marketing synergy goes, socialnet site Going.com and the upstart Miller Brewing Company have got it figured out: Team up a much-heralded national band who are back in the spotlight with an almost-out new album (that'd be The Hold Steady, who release "Stay Positive" on July 15th), and a local act whose debut disc caught enough receptive ears to get people hankering for the follow-up (that's our own Aberdeen City), book a night at the Paradise, then make admission to the show completely free. Announce it just one week before it's happening (this coming Thursday, June 26th), and voila, watch the Boston-area music blogs fall in line.
Now, I'm usually resistant to such shenanigans, but if you strip it down to just the bands playing, I can't not do my part to spread the word. Not to mention the fact that, when on a budget, I do occasionally indulge in The Champagne Of Beers. There's that.
So how exactly can I do a giveaway if admission is already free with an email-harvesting RSVP? Well, the organizers have set up some special kind of VIP access, which not only assures your admission to the Paradise that night (no small favor, since the place will probably be jammed), but gets you, and I quote, "complimentary Miller product" at a private reception before the show. And I'm guessing that the "product" is drinkable.
I've got a pair of these VIP passes for one 'Nac reader, so if you consider yourself both "very important" and a "person" (one who is also 21 or older), send an email to giveaways [at] bradleysalmanac [dot] com with your full name and a subject of either "Hold Steady!" or "Aberdeen City!" (what, you think I'd go with "Great Taste!" vs. "Less Filling!"?). Get that note to me before noon this Wednesday the 25th and I'll let you know that day if you are, in fact, both lucky and important. And if you are neither, make sure you RSVP and show up extra-early.
live in cambridge, ma
on november 14th, 2008
previously: joy formidable - boston 2011
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